Keep Calm and 40 On

A one-month practical program for modern women seeking more in their 40s...


Signature Program


Get full access for a special introductory price of only $444 for a limited time

Your offer expires in:


Spaces still available for March 2021!

(February course now full)

Permission to be exactly who you are

Live a happier, more memorable, and purposeful life in your 40s that you are EXCITED for!

  • Implement your passions

    It's time to hit the pause button! Give yourself time and space to reconnect with what makes you come alive and brings you joy.

  • More fulfillment from relationships

    Stop going through the motions and accepting less than what you deserve, and discover how to be more present in your relationships to experience more fulfillment in your connections with friends, family, partner, and more.

  • More energy & focus

    "If only I had the time and energy to make the changes I want in my life." Oh wait - you do!  You will gain the clarity and focus you need to know which areas of your life you should prioritize to set you on the right path towards your goals.  

  • Ignite courage & confidence

    Fear of change is real - I hear you! It is difficult to change course once you have been following the same path for so long. The key to taking that first step is - confidence! All it takes is a simple shift in mindset to start seeing incredible progress.

Keep Calm and 40 On is specially designed for women in their 40s who want to realign their life with their purpose, discover what their passions are, and redefine their lives according to their metrics of success (NOT society's). Your new reality begins with letting go of your limiting beliefs and shifting to a growth mindset open to new opportunities and creativity.


The possibilities are infinite...

Keep Calm and 40 On is about:

  • Finding direction and purpose in your life so you redesign your life aligned with that purpose

  • Letting go of any fear of the big 4-0 and embracing your inner power to manifest true transformation

  • Gratitude for the greatness in you that already exists - appreciating the incredible journey that has brought you to this point in your life is foundational to embracing the next chapter with focus and enthusiasm for all that awaits you

  • Creating daily habits, routines, and rituals to support your new growth mindset 


      I was struggling with keeping a work-life balance and I felt lost. I felt a lot of pressure to 'find myself' and have all the answers really fast. Navigating all that with Aruna helped slow me down in the right way to reflect on positives and enjoy the moment - rather than constantly letting anxiety take a hold of me. Aruna is one of the most grounded people I know and I really enjoy her uplifting energy. She is worldly, cultured and a spark plug of knowledge. Anyone could benefit greatly from engaging with her at a time of self-reflection, whether you have choices to make, feel a little lost or just want someone to add sparkle to your life!

      Safeya Khonji

      Global Marketing Executive

      Great ideas and content. I love the correlation of turning forty and gratitude. Confidence is important for decision making, as is knowing how to prioritize areas in your life. It all felt very real and connected. There was always a point of focus and reference. Superstar Aruna!

      Monica Heiz

      Entrepreneur/Lifestyle Advisor

      Aruna brings a wealth of pragmatic life experience shaped through her years working in high-level positions in the Corporate World and from her amazing travels. She has a true lust for life and adventure and is one of the most inspiring and motivating people I've ever met. Aruna isn‘t someone who talks the talk, she truly walks the walk and remains caring and compassionate whilst encouraging to be the very best version of you.

      Charlotte Jago​

      Health & Nutrition Coach

      I've been a big fan of Aruna's for YEARS. She is insightful, wise, kind, courageous, driven, and I have no doubt that her worldly travels amplify all those qualities in her. Aruna was the one who inspired me to write my first book years ago during one of her traveling adventures. I’m very thankful to her for lighting that spark in me. It’s been one of my life goals since I was a little girl, and I allowed irrational fear to stand in the way for much too long. Whatever your goals are in life, Aruna can help you clarify, implement, and be accountable to yourself for achieving them. 

      Laura Lam

      Single Mom & Author

      What's Included

      Week 1: Declare Your Mindset


      Incredible change is possible. The first, most important step on your journey is shifting your mindset to one of growth and acceptance of new opportunities so you can light up the pathway to your new reality.


      Week 2: Discover Your Purpose


      It is not uncommon for women to reach their 40's out of breath, out of alignment, and overwhelmed with their day-to-day.  It is time to take a pause and reflect on what your purpose in life truly is. Defining your purpose in life is key to aligning your passions with your calling to achieve fulfillment and happiness in your next chapter.


      Week 3: Define Your Legacy


      What will your message to the world be? Are you living a life that is aligned with how you want to be remembered? In this module we will delve deep into this concept that is so important to reflect on at this place in your life journey. The answers are always within us, but sometimes we don't know how to find them.

      Week 4: Your Blueprint


      A dream without a plan is just a wish. Your blueprint will take you from wishing to doing with actionable steps. In your detailed manifesto, you will declare exactly who are you going to become, and put your wildest dreams into writing! A powerful step that is 100% necessary for success.



      Private Birthday Squad Community


      Access to the private Birthday Squad Community for 1 full year: a Facebook Group of amazing women like yourself for Keep Calm and 40 On members only. For friendship, support, and extra accountability as you embark on your transformational journey together.

      LIVE Coaching with Aruna


      LIVE Group Sessions with Aruna: 2 x coaching sessions and 2 x Q&A Hot Seat Questions - your opportunity to ask Aruna anything!


      1 x personal coaching session with Aruna (40 minutes)


      BONUS - The Big 4-0 Bundle FREE

      To honor this big step in your 40s, we are including Aruna's inspirational Big 4-0 bundle for FREE:


      40 Quotes to Inspire You

      40 Adventures to Take 

      40 Actions That Can Change Your Life In Just 1 Year

      Hi, I'm Aruna! And I created this program just for you.

      Aruna Paramasivam

      For as long as I can remember, I have loved birthdays. The symbolism of the start of a new chapter is a powerful reminder to acknowledge how far we’ve come and get excited for future opportunities.


      I transformed my life in my forties, and now I help like-minded women do the same. That makes turning the Big 4-0 extra special in my book.


      Not all that long ago, I was feeling totally stuck. But you would have never known from the outside…


      I was living a glossy life complete with a successful, high paying career, fancy social events, and glamorous vacations. When I wasn’t spending time in my office with a view of the Manhattan skyline, I was dining at Michelin starred restaurants and speaking at conferences all over the world. But back at home, I was desperately seeking balance with bootcamp workouts and juice cleanses.


      Like so many of the women I work with, I was feeling burnt out, unfulfilled, and unhealthy (in more ways than one). I experienced a series of tragic losses that forced me to reflect on my own mortality. When I got to the point that I knew that I could not waste another minute at my soul-sucking job, I booked a one-way flight to Thailand and didn’t look back.


      I embarked on the journey of a lifetime, rediscovering myself as I visited 30+ countries across three continents and becoming a certified Thanatologist (mastery of the Art of Dying). I promise it’s not as morbid as it sounds.


      But it is a reminder that at 40, our lives are half over, statistically speaking. Which is why I believe the time to start truly living is NOW!


      So my message to you is that it’s never too late to make a change – in your health, your finances, your relationships, and the list goes on.


      Trust me, your future self will thank you for it.

      Here's to thriving in our 40's - together!

      What's My Investment?




      4 E-courses: $399 x 4 = $1596

      4 Live Sessions: $150 x 3 = $600

      1 Year Access to Birthday Squad Community: $10 x 12 = $120

      1 Individual Coaching Session: $144


      Total Value? $2460!

      Today's Price?


      Only $444

      (or get started for $249)



      One-Time Payment $444 USD

      Easy Payment Plan $249 USD x 2

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